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Chelsea Football Club Partners with Sereno
Friday, March 26, 2010

   MEDIA CONTACT
Matt Dianella

+1 310 633 9441

matt.dianella@hillandknowlton.com

FOR IMMEDIATE RELEASE

3/19/2010

LONDON/PHOENIX – Chelsea Football Club of the English Premier League announced today a partnership with Arizona’s leading youth soccer club, Sereno Soccer Club of Phoenix.  Sereno SC joins Chelsea FC’s growing U.S. youth club network that supports the development of soccer in America. 

As a result of the partnership Sereno Soccer Club will host Chelsea sponsored tournaments, training sessions with Chelsea coaches and player exchange programs.

Chelsea FC Chief Executive Ron Gourlay said: “Our youth club network is designed to create long-term growth and sustainability of soccer in America by supporting elite youth clubs that provide the best soccer instruction and experience for local players.  Sereno Soccer Club has been developing soccer for more than 30 years in Arizona and this partnership will assist them in taking it to the next level and expanding their reach and impact on the game.” 

Sereno Director of Coaching David Robertson expressed his enthusiasm for the partnership: “We see this as a very positive step forward for our players and coaching staff.  Getting access to the Chelsea FC Youth Academy programming and coaches will help us to ensure that our training programs are world class.  We’re also excited to give kids from all over the Valley access to Chelsea FC coaching through Sereno-Chelsea sponsored events, camps and clinics right here in Phoenix.”

Sereno SC is one of the leading soccer education and training organizations in the U.S.   They are perennially ranked the no. 1 youth soccer club in Arizona.  Over the past 30 years, the club has produced 46 Arizona State champion boys teams, 80 Arizona State champion girls teams, nine regional champions, three national finalists and one national champion.

Chelsea announced its first youth soccer club partnership with CASL of North Carolina in July 2008.  Other Chelsea U.S. youth club partners include Match Fit Chelsea of New Jersey, LAFC Chelsea of Los Angeles, the Baltimore Bays and the Le Jardin Academy based in Hawaii.

Other media coverage at:

Fox Sports News

Arizona Youth Soccer

SoccerAmerica